Duolingo - Bangla Launch
As part of my creative team, we were entrusted with the exciting mission of launching a campaign for a new language lesson - Bangla! Wearing our creative hats, I took charge of crafting engaging yet fun creatives to make this new language journey truly memorable.
Created exclusive unit for the launch of Bangla campaign.
Kept focus on branding, brand typography as well as fusing the language.
Designed Key Visual for the overall campaign
OOH Banners
Designed, illustrated (as per brand guidelines) and did motion graphics for launch posts/videos
Had the privilege of collaborating with the exceptional creative team, contributing to the successful art direction of the launch videos across social media
Did the packaging design by artfully integrating Bangla and Duolingo branding elements along with it's illustration style into the package design, complementing the cultural essence of Bengali sweets.
Package Design
Designed posters to be showcased in Kolkata metros, by integrating and referencing their respective metro lines/maps
